YouTube is introducing a slew of new shopping features for creators, including the ability to link storefronts and sell products directly on the platform through a partnership with Shopify.
In a blog post published today, YouTube says its partnership with Shopify will allow creators to display products throughout their channels, like below videos, during livestreams, or at the end of videos. Inventory will sync with Shopify so viewers can see in real time if something is out of stock. YouTube will also give US-based creators the option to enable on-site checkout, meaning viewers can purchase products directly on the platform without leaving YouTube.
In addition to the Shopify integration, YouTube says it will dedicate a section of the...
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Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.