Sometimes it’s a little too obvious when a company is launching a big advertising campaign on YouTube. If you’re a regular viewer, you may end up seeing the same ads over and over again. This week, though, YouTube announced that it’s expanding the power of tools that let brands control how often their ads are shown to specific users.
This ad frequency tool (named Display & Video 360 in marketing jargon) was actually launched in February to cover ad campaigns running across different smart TV apps, including YouTube’s app and apps from rivals like Hulu. But YouTube has confirmed to The Verge that the program also counts ads shown not only on smart TV apps, but across its mobile and desktop platforms. That should mean less ad spam for...
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Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.