The collision of gaming and fashion continues to manifest in unexpected ways: the latest example is a web game to promote a collaboration between Gap, Balenciaga, and Ye.
The game, which launched at the same time as the in-store Yeezy Gap Balenciaga collection and its very expensive T-shirts, is a fairly straightforward mobile title with a high-fashion aesthetic. (You can play it in a browser right here, though it only works on mobile.) You start by creating an avatar, which involves selecting a gender, skin tone, and — obviously — picking from one of several vaguely post-apocalyptic-style outfits. From there, the game itself is basic if a little odd; your avatar soars through the sky, and you have to move your phone from side to side to...
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Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.