Twitter
Verification can be a handy tool in building an audience. | Photo by Fabian Sommer/picture alliance via Getty Images

If you’ve spent any time on Twitter — or any social media, really — you’re likely familiar with the blue checkmark. These badges indicate verified accounts. According to Twitter, a verified account is any account of public interest that’s been authenticated by the company itself. Basically, it’s Twitter’s way of letting everyone know that you are who you say you are.

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