The Samsung Galaxy Watch 4 has SOS emergency features, but that doesn’t equate to having “freedom to exercise at all hours.” | Screenshot: Samsung
Samsung is under fire for a recent ad depicting a woman wearing a Galaxy Watch 4 and Galaxy Buds running alone in the middle of a city at 2AM. Critics have called the ad both “unrealistic” and “tone-deaf” in the wake of the murder of Ashling Murphy, a 23 year old who was killed while running in January in Dublin, Ireland. The ad is oblivious to the dangers of nighttime running, but that makes sense since many smartwatch makers don’t seem to understand how their limited safety features may fail runners.
Samsung has since apologized for the ad, telling BBC Radio 1 that it hadn’t intended to “be insensitive to ongoing conversations around women’s safety” and that “the ‘Night Owls’ campaign was designed with a positive message in mind: to...
Keep it Clean. Please avoid obscene, vulgar, lewd,
racist or sexually-oriented language. PLEASE TURN OFF YOUR CAPS LOCK. Don't Threaten. Threats of harming another
person will not be tolerated. Be Truthful. Don't knowingly lie about anyone
or anything. Be Nice. No racism, sexism or any sort of -ism
that is degrading to another person. Be Proactive. Use the 'Report' link on
each comment to let us know of abusive posts. Share with Us. We'd love to hear eyewitness
accounts, the history behind an article.
(0) comments
Welcome to the discussion.
Log In
Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.