SoulCycle woke up and chose violence with this campaign. | Image: SoulCycle, Equinox
SoulCycle isn’t pulling any punches with its latest campaign that offers Peloton users free in-person classes... if they trade in their bikes. The move comes while Peloton is still dealing with excess inventory after misjudging post-quarantine demand.
“We’re dead set on seeing you back with your pack, so we’re giving you the opportunity to trade in your bike for the equivalent value of in-studio classes at SoulCycle,” reads SoulCycle’s Souls Reunited campaign site.
According to SoulCycle, that translates to 47 classes added directly to the user’s SoulCycle account. The offer is open to the first 100 people to trade in their bikes so long as they live in the contiguous United States. That said, there are a few other caveats. Users must...
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Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.