Illustration by Alex Castro / The Verge

A huge reason behind Sonos’ success is the company’s adaptability. Whenever a new audio streaming service comes along — and as the industry evolves and pushes new formats like lossless and Dolby Atmos spatial audio — Sonos is always right there trying to support what’s new. For voice assistants, Sonos offers both Amazon Alexa and Google Assistant on its smart speakers. And the company also widely supports Apple’s AirPlay 2 across its current product lineup. That’s all on top of the whole-home audio platform that Sonos has built its brand on.

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