Reddit will sell ‘Collectible Avatars,’ and yes — they’re NFTs

Compared to other social networking sites, Reddit has taken a slow and limited approach to features that carry a stain of self-promotion or branding. Even a decision to add simple profile pages that users could fill with their own posts faced criticism. Browsing the site, you’re more likely to see posters using variations of the site’s mascot, Snoo, in their profile picture than the selfies that dominate Twitter or Facebook. Now, we’ll see how the community responds to Reddit’s offer of “blockchain-backed Collectible Avatars.” In case you’re wondering, yes, these are non-fungible tokens (NFTs) that are available for purchase in the Reddit Avatar Builder.