Remember when podcasting becoming a $1 billion industry was a big deal? So quaint. Let’s get into it.
Podcasting will be a $4 billion industry in two years
It’s the boom times for audio. Ahead of the Podcast Upfronts, the Interactive Advertising Bureau and PricewaterhouseCoopers released their annual joint report on the podcasting business, projecting that the industry will generate $2 billion in revenue this year and $4 billion by 2024.
That growth is not just because the number of podcasts and time people spend listening to podcasts are increasing (though that doesn’t hurt). A lot of it, according to executives at IAB, also comes from advances in ad tech that allow advertisers to better target audiences and encourage them to spend...
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Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.