Instagram Sans is the new typeface you’ll see all over the app. | Image: Instagram
Instagram rolled out a big “brand refresh” today, which is mostly a fancy term for freshening up some marketing materials and making big hand-wavy statements about logos. And there’s plenty of that here, too. (Can I interest you in a long digression about illuminated gradients?) But there’s also one much bigger change: Instagram created its own typeface, called Instagram Sans, that it plans to use broadly going forward both in marketing and in the app itself.
Instagram Sans was inspired by Instagram’s logo, the company said, and “reflects the shape of the glyph and our commitment to simplicity and craft.” (Like I said, hand-wavy.) It’s inspired in large part by the combination of squares and circles, or as Instagram lovingly calls them,...
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Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.