Image: Hisense

Hisense’s new 4K Fire TV (50U6HF) costs $529 and has a 50-inch 60Hz display with a bezel-less design. It uses Hisense’s proprietary ULED technology — a more affordable version of QLED that Hisense says boosts color, contrast, and brightness. The TV also comes with support for Dolby Vision HDR and Quantum Dot technology for color enhancement.

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