Jony Ive
Jony Ive | Image: Apple

When Apple announced the Apple Watch in 2014, it did so at De Anza in Cupertino, a few miles down the road from its then-headquarters on Infinite Loop. It’s sort of a sacred site for Apple, the place Steve Jobs debuted both the original Macintosh in 1984 and the iMac in 1998. And on the 30th anniversary of the Macintosh, for the first potentially game-changing product since the death of Steve Jobs, Apple — and Jony Ive, Apple’s chief designer and Jobs’ longtime collaborator — wanted to pull out all the stops.

(0) comments

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.