Illustration by Jarett Sitter / The Verge

Last year, Fortnite developer Epic Games launched a big partnership with high fashion house Balenciaga. In addition to a collection of skins decked out in Balenciaga gear available to purchase, Epic also promoted a Balenciaga-themed zone players could visit. It looked like a virtual city square dropped into Fortnite, but at the heart was a recreation of a Balenciaga retail store.

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