Image: Comcast

As the old saying goes, if you can’t beat ‘em, partner up with another overly powerful cable giant to give yourself a better shot. This morning, Comcast and Charter announced a new joint venture that will see the two companies teaming up to develop “a next-generation streaming platform on a variety of branded 4K streaming devices and smart TVs.” This new platform and the devices that run it will square off against Amazon, Roku, Google, Apple, and other established streaming hardware players.

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