Buick revives the Electra as an electric SUV in 2024

Enlarge / This Buick Wildcat EV concept is not destined for production, but it is supposed to tell us something about how future Buick Electra EVs might look. Just squint and imagine it's an SUV. (credit: Buick)

Good news, Buick fans. Rather than suffer the fate of former General Motors brands like Pontiac, Saturn, Oldsmobile (as well as Holden, Saab, Daewoo, etc), Buick is getting a revamp as it prepares for an all-EV lineup by 2030. These new Buick EVs will sport a famous name from Buick's past as the brand revives the Electra name.

The first Buick Electra EV is due in 2024, and other than the fact that it will use GM's family of Ultium batteries and drive motors, it's not sharing too many specifics. But it has unveiled a new concept called the Wildcat EV that it says shows the brand's new body language, including a low-mounted grille, turbine-look wheels, and tick-shaped light elements at the front and rear.

"The Wildcat EV concept represents the real design future for the brand," said Global Buick and GMC Design Executive Director Sharon Gauci. "Buick has always been forward-looking and this expression is a glimpse of where we’re going, and the optimism we have for the limitless possibilities of an electric future."