Some assembly required. Blue Apron’s new Ready to Cook meals mean even less effort on your part. | Image: Blue Apron
Struggling meal kit company Blue Apron has launched a new line of ready-to-make meals, addressing the complaint that its home-delivered, pre-portioned recipes still require too much work to make and too much cleanup afterward.
The new ready-to-cook meals do require some assembly but, crucially, no chopping or cleaning up, as its signature ingredient meal kits famously do. Just unpack the pre-portioned proteins, veggies, etc., throw it all into a provided (recyclable) aluminum tray, and pop it into the oven. It’s cooking, Jim, but not as we know it.
With increased competition and a growing aversion to subscription services among customers, Blue Apron’s annual revenue hasn’t kept up with its early successes. Valued at $2 billion in 2015,...
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Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
PLEASE TURN OFF YOUR CAPS LOCK.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.