Amazon has held the annual event for Prime members since 2015. | Illustration by Alex Castro / The Verge

Amazon’s annual shopping event, Amazon Prime Day, will officially kick off at 3AM ET / 12AM PT on Tuesday, July 12th, and run through Wednesday, July 13th, the company announced today. We knew it was going to be July, thanks to a prior earnings call, but now Amazon Prime subscribers know when to set their clocks for.

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