Trump-era progressive organizing group unveils $7M midterm plans

The Indivisible Project, a network of local progressive organizing groups that sprang up during the Trump administration, is spending $7 million in the 2022 midterms to help elect Democrats by emphasizing “MAGA extremism.”

Plans shared first with POLITICO outline how the group plans to mobilize its local chapters around “strategic conflict,” which focuses activism and voter contact around Republican candidates' comments and policy positions. The program — for which Indivisible has already raised money in the low seven-figures, with fundraising efforts continuing through the rest of the year — will focus on supporting local groups' programming and direct voter contact, including phone-banking, texting and canvassing.

“Did a state rep in rural Arizona just propose a contraception ban? Did a Pennsylvania candidate just appear at a campaign event with a January 6th ringleader?” the memo reads. “We'll work with Indivisibles to identify or initiate these moments and package them for broader distribution.”

The strategy memo described three messaging areas the group believes will highlight Republican extremism: “(1) the MAGA attacks on schools and kids; (2) the MAGA attacks on Roe and our rights; and (3) the MAGA attacks on our democracy and election integrity.”

Later this month, Indivisible will launch pilot programs for this strategy in Arizona and Pennsylvania. But the local groups are targeting a range of battleground Senate races and House districts, including boosting Democratic Senate candidate John Fetterman in Pennsylvania and Sen. Raphael Warnock in Georgia.

Local Indivisible groups are “in good positions to directly confront MAGA representatives, senators and candidates, who hold unpopular positions, but don't get called out on them,” Ezra Levin, an Indivisible Project co-executive director, said in an interview.

“We believe that we're the normal majority and they're the marginal MAGA radicals, and if the election is a referendum on that,” Levin said, “it puts us in a winning place.”